NBA Finals 2017: Meet the man behind that ‘LLWLWWW’ license plate

CLEVELAND, Ohio — Cleveland native Kory Siverd was surprised to see Warriors point guard Stephen Curry throwing his mouthguard last year during Game 6 of the NBA Finals in Cleveland. But it was a bigger surprise when he saw his vanity license plate, representing the Cavs’ NBA Finals comeback from a 3-1 deficit, being shared on Twitter and the popular social site Reddit.com during the Cavs-Celtics series last month.

“I don’t want to forget it and I don’t think anybody else should either,” said Siverd. “I spend a lot of time on the Subreddit and saw someone spotted my license plate. It was popular there, even more popular on Twitter, and it just exploded.”

The 2016 Cavaliers became the first team to come back from a 3-1 series deficit and win the NBA title. Siverd said he was inspired to create the license plate after seeing all of the jokes about the Warriors on the Internet.

His plates caught national attention after he had them on his car for one week.

Siverd’s girlfriend, Stephanie Litke, was one of the first people he told about the photo being shared online. That didn’t surprise her as much as him getting the plates.

“I thought he was crazy,” Litke said. “He told me he was getting them and I didn’t believe him. I wasn’t sure if people would know what they were.”

Siverd said some people who have seen the license plate understood what it means; others need an explanation.

“He said it was the win-loss record for the Cavs championship games during the playoffs against Golden State,” Siverd’s father, Robin, said after seeing the car plates. “I thought it was kind of cool myself. I wish I had them.”

Sister Roby Siverd added, “At first I really didn’t get it and thought it might need a ‘C’ bumper sticker or something so it would click…I didn’t believe him, but after I realized what it was, I got a little jealous that I didn’t think of it.”

The license plate owner has watched the Cavs for most of his life and graduated in 2007 from Independence High School, a couple of miles from the Cavs’ practice facility.

“I thought it was a really good idea,” Siverd’s friend Dan Luciano said. “It was funny, simple, subtle enough to where if someone saw it looks like a random set of letters, but if you know anything about the Cavs or sports in general you would look at it and think eventually realize what it was.

“It was pretty good.”

Read this story and more at cleveland.com.

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